Pay- Per- Click (PPC) as its names suggest is Paid Advertising, and it is to be paid every time a visitor click to go to your site or landing page. It is also known as Paid Placement or Paid Listing. Normally, where your ad listing is placed, depends on your quality score, such as highest bidding price, ad relevance and quality etc.

This method offers high conversion rate or targeted traffic as a consumer does a search on the web, typing the relevant keywords into the search text box of his or her preferred search engine. Marketers are aware of this “hunt mode”, meaning they are researching for information to satisfy an immediate or future need.

Your landing page will ultimately be the key tool to convince and convert the potential consumers to make the purchase which they are searching for. This is another area which we will need to work closely with our clients to ensure that the conversion rate is high and effective for them.

When it’s done right, paid ads can start showing in the Search Engine Results Page (SERP) at the top of the rankings within a short period of time unlike SEO. It involves spending time researching the industry and keywords, crafting the copy, designing your ads, doing A/B Testing and also having a smart bidding strategy, so that they are targeted well.

It is a great way to generate targeted traffic to your website. Furthermore, ad copy and landing content can be tweaked and adjusted along the way, to better target and reach new audiences. This flexibility allows strategies to be fine-tuned and improved further for better results and yield swiftly. With analytics, it is also easy to monitor return on investment (ROI).