Everyone likes to watch a video and probably gets an easier understanding by watching a tutorial video rather than reading the how- to or technical manual.
Have you ever found yourself emotionally touched or charged when watching a short touching video clips or advertisements? The visual and aural engagement allows the audience to connect more easily with their feelings than reading an article. That’s the power of an effective video and what it can do to us.
According to Forbes insight, 59% of executives prefer to watch a video instead of reading text if both are available on the same page.
Video accounts for the 2nd largest search engine globally. It has millions of subscriptions every single day. Over 6 billion hours of video are watched on Youtube monthly (viewership: source – http://www.youtube.com/yt/press/statistics.html)
Statistics from comscore.com has shown that 64% of visitors are more likely to purchase a product after watching a video. Implix Survery has also confirmed that video in email marketing has been shown to boost click- through rates by over 96%.
Depending on your industry and nature of product or services, you can create different types of video content. It can be an “About Us” video showcasing your company, brand and personality, a Product Demonstration Video or a Promotional Video that features event, press releases or a marketing campaign.
Online video is an ever growing medium, and YouTube is at the epicentre. We truly understand that a well- produced compelling video speaks a thousand words and communicate effectively to your target audience, converting them into your loyal fans.
Smart brands should leverage on this dynamic platform and its captive audience, to reach out and expand their market share by capitalizing on this powerful tool and platform available.
Here are some videos we have created. Let us show you how you can have your own video and let it communicate your brand to your potential customers.