Online Marketing – SEO

What is Organic Search?
Organic search refers to a search query result on a search engine results page (SERP) that is earned, rather than paid for (that’s why you can see the word “Ad”). These organic results appear on a SERP in an order determined by their relevancy of how closely its content matches with the users’ search query or to keyword search terms.

Organic Results, Paid Results, SEO, SEM

Paid Search Results Vs Organic Search Results

What is SEO (Search Engine Optimization)?

SEO takes into account how the search engine works and what type of keywords internet users typed into the search engine. It deploys hundreds of strategies to influence and improve the position of a website and rank on top in the organic search results or SERP (Search Engine Results Pages).

There are basically 3 areas where we use the various techniques:

Technical SEO

  • Mobile Responsive
  • Site Speed
  • Site Navigation + Architecture
  • Indexing
  • Security

On Page SEO

  • Keyword Research + Optimization
  • Quality + Longer Content Creation
  • Meta Description + Page Titles + H Tags

Off Page SEO

  • Local Listings
  • Directories Profiles
  • Link Building
  • Social Signals
  • Domain Age & History
  • Blog commenting

The above are just some of the many factors that influence and help a website to rank higher in the organic search results.

On page SEO, Off Page SEO, Technical SEO, Ranking Factors, Infographic

On page, Off Page and Technical SEO Ranking Factors Infographic

 

Why is SEO important for your business?

SEO is important to drive targeted traffic and eyeballs to your website.

There is about 3.5 Billion people who surf the internet each day searching for information, according to Google Search Live Statistics.

When your website is ranked on the first page of the search engine result page, the traffic is high and targeted, resulting in increased visibility, engagement, potential leads and eventually converting sales.

The average users usually search for a keyword or key phrase and seldom click beyond the 2nd or 3rd page of the search results. Traffic drops drastically by 95% after the 2nd page.
On average, organic search leads command a 14.6% close rate as compared to just 1.7% for outbound marketing leads.

Hence, SEO offers valuable leads from the targeted traffic and rewarding ROI for website owners though it may require a longer process.

How to get started?
As an initial step, we will need to do an analysis for the intended website to correct or fix any areas hindering the website performance to be ranked; such as insufficient content, slow site speed, not mobile- friendly or poor site architecture. Factors such as good authority backlinks and social signals to push up rankings in the search engine will also be looked into.

Google algorithms are constantly evolving. To keep a competitive edge, staying current in the knowledge about search engine algorithms, in addition to the know- hows of white hat, tried- and- true search engine optimization (SEO) techniques are paramount. At iConversion Media, we constantly keep abreast of the updates of the latest SEO trends as well as processes, so as to ensure that our clients’ brands get the right placement and visibility online.

To understand more on how we can help you to heighten visibility in your industry online for SERP, contact us for an obligatory free discussion.

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