Mobile Applications or Mobile Apps for short, is an application software that runs on smart phones, tablets and other mobile devices. It started around 2008 and become highly popular in 2010. This is not surprising as the sale of smart phones, tablets and mobile gadgets increases globally accordingly as well. As such, the landscape for mobile marketing is significantly gaining momentum and viewed as imperative for all modern marketers.
Why does your business need a mobile app?
There are many reasons why a business would benefit from having their own mobile apps for customers to download.
Here are some advantages:
- Foster close relationships
- Build customer loyalty
- Increase your visibility repeatedly as most customers carry their phones closely with them
- Helps you to be accessible to your loyal pool of customers instantly (with push notification)
- Reinforce branding when you inform or stay connected with them
- Generate repeat business using apps
- Ability to send out coupons, discounts, promotional codes repeatedly
- Reduced cost through automation comparing to having to spend on traditional media repeatedly
- Collect data and feedback about customer behaviour
Interested to build your own apps? Call us now to find out more.