Your website makes the first impression for all online visitors.
There are many factors to consider to piece together to build and develop a website. It does not only relay key content to the people searching for your services on the internet or customers looking into your website, but it also must be user- friendly, have good loading speed and be responsive on mobile devices as internet becomes more readily accessible.
Here are some key elements of an effective website:
1) Easy URL or Domain Name to remember
Domain name or URL which is easier to remember will always make it easier for visitors who love your website to become repeated visitors and there is a higher chance for you to convert them to customers
2) Speed or Load Time
Loading time for a website plays a primary role when visitors land on your website. 40% of visitors would abandon a site that takes 3 seconds or more to load.
3) Prominent, easy to navigate and User Friendly
If an ecommerce is not user- friendly or not clear about which button to click to add- to-cart or delete items from cart, chances are the online customers would be frustrated and eventually abandon the website and resulted in a loss of sale.
4) Neat Layout & Professional Design
Have you been to a store that is messy, dis-organized and unprofessional looking? Likewise, if this is the structure for a website, there would not be much trust and visitors would often leave after a bad first impression and probably never return.
5) Aesthetics- Appealing Images & Right Sized Fonts
Human are visual creatures, drawn to attractive graphics and images. High quality product images convert better and are extremely important for online retailers. Colours play a big part as some cool colours like blue and green tend to have a calming effect while some colours like yellow or orange maybe evoke more excitement. The size of fonts and typography should not be ignored too. If the fonts are too small and visitors have to squid their eyes to read through the content, they will not stay long on your website.
6) Informative Content
Content is King, and Google rates it as one of the key factors in ranking a website. Create compelling content that is original, sharable and relevant. Quality content created for your intended audience increases site traffic and improves the site’s authority and eventually ranking.
7) Clear Sitemap
Google rank web pages so a sitemaps are crucial. Sitemaps are like a communicate channel for the search engines, alerting them to the content of the website, ensuring that the content and webpages are indexed faster.
8) Mobile Responsive Design
As more users worldwide are using smart phones and tablets to access the internet and making purchases online, it’s imperative to stay ahead of the game and competition by catering to this set of technologically in-tuned audience.
9) Integrate with Social Media for sharing
Social Media is paramount in today’s social media entrenched generation. Hence, what better way to get them to share information using their habitual social media platforms? Have social media sharing buttons within your website to facilitate sharing information about your products and services.
10) Have an Opt- in Form as a Call-To-Action
When you do not have any opt- in form on your website, you are wasting the inbound traffic. It is a way to capture interested leads and convert them to customers. You can also have their permission to send them emails regularly, keeping close touch with them generally promotes loyalty. Furthermore, if you have any promotion, building up your list of opt- in data can ensure you have a regular pool of repeated customers effortlessly.