EFFECTIVE WEBSITE DESIGN
As the world progresses digitally, a website is the most valuable marketing tool any business can have. Your website acts and double- up as your “storefront” online 24/7. It creates the first impression for all visitors or potential customers checking out your brand or company online globally. Hence, web design plays a highly important role in this digital age and economy and is itself a brand identity for its owner. Potraying a professional and updated image clearly displays a business’s direction and positioning.
Besides spotting an appealing and updated appearance, a website that provides information needed for the visitors, beckons them to stay on the page longer or re- visit it again. So, it is important for a website to provide informative and relevant content, add value and also engages the visitors. Building a website’s content is also a good way to increase your authority in your industry. Content is an imperative component to the ranking of your website as well because Google uses relevant content to display higher on the ranking pages.
Other component which is essential for a well- designed website lies in its navigation. Have you ever browse through a website and not knowing where to check out for an ecommerce site or next steps to take? This can frustrate the visitors and you lose a potential sale. Clear and easy navigation guides and leads the visitors where to click and make it easy to pay or view the next pages. This brings us to this concept named “User experience” (abbreviated as UX) to get visitors to have a better experience with your website architecture. This term was coined by Dr. Donald Norman, a cognitive science researcher. He emphasized on the importance of having a user- friendly design based on the needs of users.
As we advance swiftly towards a digital age and are always on the move, technology catches up. Nowadays, almost everyone is armed with a smart phone or mobile devices and searching for information online using them. Hence, it is crucial that our website is enabled to be mobile-optimized, meaning that your website can be viewed easily with a mobile gadget. This is a major factor for Google to consider putting your website in front of others in the search algorithm as well.
There are many intrinsic and integral parts to put together a website that is not only aesthetically pleasing but also performs well as it can even be a lead generation tool for your business as well.
We understand all these vital fundamental values when building up your “virtual property” online. Let us help you to develop a truly effective website solution for your business, tailoring it to honing in your expertise to your prospective customers.
See our portfolio of website designs here.