Social Media Marketing uses various social media networks to share marketing communication and achieve branding goals. Besides these, social media is also one of the integral components to build links which support SEO efforts and form engagements with its followers and subscribers.
There are numerous social media sites available like Facebook, Twitter, YouTube, Google+, Tumbler and Pinterest etc. Each social media platform has their own strength and attracts different type of users, like YouTube would have more subscribers who love to watch video tutorials or music videos while Pinterest followers look for aesthetic images to pin on their board and have more percentage of women.
Each social media allows for their loyal followers or subscribers to be built up over time. This benefits the business greatly as they will be notified every time your company posts a new marketing campaign or promotion. This boosts awareness of your latest marketing strategies. It also connects and engages the interested followers without having to spend exorbitantly on traditional media.
Social Media is all the rage now as more and more people form communities, join groups of interest and share as well as discuss issues and chat in these platforms with their friends. Social media has become part of their lifestyle and hence companies who want to position themselves as online savvy and relate closely with these group of audience, especially the young generation, should have presence in this area.
Today, a lot of your customers are online, searching for products and services to purchase. They also search for reviews which are readily available online. So, as a business, it will be wise to engage social media to your advantage to gain loyal fans and all the other benefits listed below:
• Improved Brand Awareness. By being active online in social platforms, you’ll be able to send your company’s content across a wider range of audience. It brings you closer to your existing customers, including potential clients. This tactic requires little to no cost, comparing it to traditional marketing strategy. It makes you more accessible to your target audience and influencers.
• Higher Brand Authority. Consumers use social media to say something about a product or service. They can tag you or post your name online. Imagine what it would be like for your business when it receives awesome reviews and feedbacks from your audience. It elevates your authority. It also allows future customers to see that you are a reliable business when it comes to these products and services.
• Better Customer Relationship. Social media can also be a platform for you to to listen to the things your target audience is talking about like your reviews or what they like about your competitors. This gives your company the time to address these issues. In doing so, you can build brand loyalty with your audience. Your online interaction with them may be small, but they have a very powerful impact to your potential new customers.
Social media marketing is a must-have for your online success. It helps your business drive more traffic to your website because of the increased in brand awareness. This can generate a lead, which, in turn, can result in consumer conversion.
You could be missing a lot of sales opportunities if you are not active online. So, do it right now! Use social media as one of your business’s storefront in connecting to your audience and the world. The advantages of social media are endless.
For more information on social media marketing, feel free to contact us.