Ever since the search engine debuted in 1998, Google algorithm has evolved and undergone several significant changes over the years. However, the key factors for a website to rank are still mainly keywords, links, content and meta page titles.
DELIGHT THE USER. USER EXPERIENCE. USER SATISFACTION.
1) Mobile Responsive
With increasingly more people globally using their mobile devices and phone to search for information online, Google place high importance on this as one of the key factors and demotes non- responsive sites.
When you optimize your pages to be responsive that caters to the increasingly mobile users, you also have gain better conversion and user experience, which improve your SEO ranking even further.
2) Page Loading Speed
How fast is your website performing in terms of loading speed?
Speed not only affects organic ranking but also offers user satisfaction.
The slower it loads, then Google Bots will not stay in your site and leave, meaning it will not get indexed fast too.
Minimize plug-ins used on your website as this slows your site down.
Test it at webpagetest.org
3) Bounce Rate
When visitors leave immediately or less than 10 seconds after they land on your website, this constitutes to a bounce rate and you get penalized for this as a result.
Hence, take into consideration what will constitute to bounce rates, so as not to get “downgraded” for SEO. Loading time, broken link, 404 error pages, lousy content within a page or bad navigation and design in your website will all contribute to this, so it is always best to check through your landing pages within your site by using Google Analytics.
4)Increase Social Interaction & Engagement
Make sure your content is sharable. Improve your social signals and implement viral components in your website by having social media sharing buttons and reviews etc.
Google place high importance in social media signals. It increases a domain’s ability to rank faster. High level of social sharing activities indicates to search engines that you are engaged and valuable to your readers and visitors. Tweeting also cuts indexation time by a huge 50%.
5)Valuable Content that makes Visitors Stay and Revisit
The content of your website can make your visitors
a) Read and stay longer
b) Leave immediately
c) Bookmark or even share
If you want option 3, invest time to crafting content that are original, valuable and compelling for them to revisit. Research also has it that usually a lengthy content helps to get readers to stay longer reading them too.
Content do not necessary be just limiting to copy- writing or blogs, it can be broaden to also comprise of informative videos, interesting infographics, fun quizzes, podcast or even funny or inspirational pictures. Quality content makes visitors stay and revisit your site often and this improves your online traffic and stickiness too.
Consistent relevant fresh content from within your site earns freshness score from Google and helps with your ranking as well. So, update your content regularly.
6) Optimized Alt Image Tags for Images
Use alt tags or to be rightly termed “alternative attributes of an image tag” for all images within your site. Use relevant keywords to describe and provide information about the image used within a page of HTML code. The alt attribute’s descriptive information is important as they assist search engine crawlers to comprehend the images as they navigate the webpages. Search engines can then index your images much faster and as a result, your site gain search traffic and indirectly improves your site’s search ability and SERP.
Keep the file size of the images under 100kb, so that your pages load faster. Photo resizing tools like ShrinkPictures.com can help reduce the image size for you.
Consider using unique images as visual content gain importance. Social Media sites like Tumbler, Instagram and Pinterest put emphasis on aesthetically beautiful pictures. Even Google allows you to search for images.
7) Keyword Considerations
Conduct detail research on keywords relevant for your target audience within your industry.
It is imperative to use keyword in your headline text as they describe what a specific page is all about. Search engines generally give H1 tag more weightage and it helps to improve your search engine ranking when used appropriately in conjunction with other SEO techniques.
Keyword should also be used moderately on title and description. Focus each page with primary keyword or phrase.
Consider using long tail keywords as short keywords can be highly competitive.
8) Quality and Natural Backlinks
Backlinks continue to be an important factor in SEO. But it must be natural and not irrelevant. It must not be spammy or you will get into the risk of being penalized by Google’s Penguin algorithm.
The number of high quality backlinks from high authority sites, from within the same country, reputable directories, Google + all adds up and help to give your site trust and credibility, resulting in ranking higher. So build your links the “quality” way.
Check and review backlinks of your site using this site: http://smallseotools.com/backlink-checker/
You need to clean- up, remove and disavow any low quality links which you might find during a link audit so that you can recover from any penalty and start afresh.
9) Internal Links
Internal links are self- referential and helps to get visitors to stay longer within your site. Link to a relevant internal pages within your site, not just your Home page. Make sure that the anchor text differs from the page title it is linked to.
CLAIM YOUR BUSINESS
10) Verify and claim your Business across Google
As searching online continue to surge with the increase of mobile device consumption, verifying and claiming your business online impacts immensely on local businesses, especially for restaurants, cafes, hotels and retail stores.
Businesses should list down the full description of their contact details, the range of products and services, have their unique profile and owned images and social reviews.
So ensure that your business is listed correctly, customised and claimed on Google Plus Local and Maps.
To sum it all up, focus on your audience or user experience. Aim to delight the user and look into user satisfaction. That will enable your website a ranking boost in SEO.
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